MEET CHICHI

CHICHI TOP - BLANC - PrimnessCHICHI TOP - BLANC - Primness
Size:

CHICHI TOP - BLANC

$198
CHICHI DRESS - DARK NAVY - PrimnessCHICHI DRESS - DARK NAVY - Primness
Size:
  • Sold Out
  • Sold Out

CHICHI DRESS - DARK NAVY

$265
CHICHI PANT - NOIR - PrimnessCHICHI PANT - NOIR - Primness
Size:

CHICHI PANT - NOIR

$198
CHICHI DRESS - BLANC - PrimnessCHICHI DRESS - BLANC - Primness
Size:

CHICHI DRESS - BLANC

$265

FALL 24

Discover Nomad.

The Nomad. Restless and roaming like a rolling stone. Strong and bold silhouettes versus the soft gypsy. A collection encompassing crisp shirting, billowing sleeves, sheer layers, oversized blazers and cropped jacketing. Soft colours in mushroom, musky rose, camelia with a splice of chartreuse and eggplant. Layers to be worn together or apart, seasonally taking you places. Easy shapes in effortless styles. Shadows of the drifter, the wanderer leaving only a whisper of perfume in the air. Moving from place to place and always evolving. This collection carries us to many destinations.

Welcome to Nomad.

Preview the campaign

SUNNY ESSENTIALS

Summer must-haves.

Curate your summer wardrobe with Holiday.
Beachy textures of linen, terry toweling and gauze cotton stripe, will have you Summer ready.
With the classic travel essentials, Peaches Bucket Hat and Silky Sarongs, your vacay look is complete.

Shop our guide to Summer

BACK IN STOCK

GLOSSED SHIRT - DARK NAVY - PrimnessGLOSSED SHIRT - DARK NAVY - Primness
Size:

GLOSSED SHIRT - DARK NAVY

$255
GLOSSED SHIRT - BLANC - PrimnessGLOSSED SHIRT - BLANC - Primness
Size:

GLOSSED SHIRT - BLANC

$255
GLOSSED LOOSE PANT - DARK NAVY - PrimnessGLOSSED LOOSE PANT - DARK NAVY - Primness
Size:

GLOSSED LOOSE PANT - DARK NAVY

$258
BINDIE SHIRT - BLANC - PrimnessBINDIE SHIRT - BLANC - Primness
Size:

BINDIE SHIRT - BLANC

$191

DREAMY SILKS

ELEVATED BASICS

Designed for the contemporary wardrobe. Inspired by nature. Crafted locally in Melbourne. Luxury staples for everyday, combining premium natural fabrics and finishes.

Curate your wardrobe essentials with Primness basics.

Discover Simplicity

RELAXED TAILORING

Signature suiting is here.

Discover tailored silhouettes crafted in our 100% linen fabrication. A natural crush blended with long lined shapes, makes for the ultimate wardrobe ensemble. Versatile pieces for every occasion.

SUBTLE SUITING

Looks We Love

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