SPRING DRESSING

SHORE SHIRT DRESS - LAGOON (PRE - ORDER) - PrimnessSHORE SHIRT DRESS - LAGOON (PRE - ORDER) - Primness
Size:

SHORE SHIRT DRESS - LAGOON

$350
DENNI SHIRT DRESS - DARK NAVY (PRE - ORDER) - PrimnessDENNI SHIRT DRESS - DARK NAVY (PRE - ORDER) - Primness
Size:
  • Sold Out

DENNI SHIRT DRESS - DARK NAVY

$340
GRACIE SHIRT DRESS - CHALK BLUE (PRE - ORDER) - PrimnessGRACIE SHIRT DRESS - CHALK BLUE (PRE - ORDER) - Primness
Size:

GRACIE SHIRT DRESS - CHALK BLUE

$430
PLAZA DRESS - LAGOON (PRE - ORDER) - PrimnessPLAZA DRESS - LAGOON (PRE - ORDER) - Primness
Size:

PLAZA DRESS - LAGOON

$330

SPRING 24

Discover Happy.

Hello Happy. A new realm, an era of simplicity, lightness, and happiness. A joy filled collection of full swing dresses, softly draped silks, and ultra-relaxed tailoring. Easy sets, fresh button downs and lightweight classic cuts. Playful layering components with a contentment of
core shapes. A collection that focuses on essentialism and enjoyment. Cool, smooth tones of moss and navy with a pop of lavender. A celebration capsule, evoking feelings of optimism, designed to get better as you wear each time, creating happy moments to associate with your clothes for years to come.

Welcome to Happy.

Preview the campaign

BACK TO BASICS

Everyday Essentials.

Designed for the contemporary wardrobe. Inspired by nature. Crafted locally in Melbourne. Luxury staples for everyday, combining premium natural fabrics and finishes.

Curate your wardrobe with essentials from Primness.

Shop Wardrobe Staples

SUBTLE SUITING

DUSK BLAZER - FAWN (PRE - ORDER) - PrimnessDUSK BLAZER - FAWN (PRE - ORDER) - Primness
Size:

DUSK BLAZER - FAWN

$430
SUNDO BLAZER - CARAMEL - PRE-ORDER - PrimnessSUNDO BLAZER - CARAMEL - PRE-ORDER - Primness
Size:

SUNDO BLAZER - CARAMEL

$395
GLORY BLAZER - BLOOM (PRE-ORDER) - PrimnessGLORY BLAZER - BLOOM (PRE-ORDER) - Primness
Size:
  • Sold Out

GLORY BLAZER - BLOOM

$395
BONNIE BLAZER - MUSKY ROSE - PrimnessBONNIE BLAZER - MUSKY ROSE - Primness
Size:

BONNIE BLAZER - MUSKY ROSE

$420

DREAMY SILKS

Dress up in sumptuous silk.

Luxe stretch satin tailored silhouettes and buttery sueded button-downs. Elevate your Spring wardrobe with the effortless style and ease of silk.

Discover new to our silk collection.

Shop Silky

LUXE LAYERS

Level up with layering.

From cotton basics, to straight cut pants, an outfit isn't complete without a light layer, perfect for the changing of seasons. Jumpers and jacketing complete any trans-seasonal outfit.

Dress up this Spring in Primness.

Shop Layers

TRANS-SEASONAL DRESSING

Limited Pieces

With an emphasis on producing responsibly, limited runs ensure a focus on long-term value and exclusivity. Offering locally manufactured, carefully considered pieces for the everyday contemporary wardrobe. Secure yours today.

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