MEET SUNDO

SUNDO HAT - FERN - PRE-ORDER - PrimnessSUNDO HAT - FERN - PRE-ORDER - Primness
Size:

SUNDO HAT - FERN

$130
SUNDO BLAZER - CARAMEL - PRE-ORDER - PrimnessSUNDO BLAZER - CARAMEL - PRE-ORDER - Primness
Size:

SUNDO BLAZER - CARAMEL

$395
SUNDO HAT - BLANC - PRE-ORDER - PrimnessSUNDO HAT - BLANC - PRE-ORDER - Primness
Size:

SUNDO HAT - BLANC

$130
SUNDO BLAZER - FERN - PRE-ORDER - PrimnessSUNDO BLAZER - FERN - PRE-ORDER - Primness
Size:

SUNDO BLAZER - FERN

$395

WINTER 24

Discover Everlast.

The Everlast collection, eternal, boundless, timeless and classic. A cohesion of styles boasting both a soft, cocooned femininity and a bold, elongated strength. Slouched cool base layers with plush cottons and sueded finishes. Sculptural tanks and dresses in bodycon shapes, boxy cut jackets, relaxed sets and crisp ensembles. Uninterrupted colourways in muted tones of mocha and caramel, with soft highlights of fern and bloom. Endless ideas to explore which are neatly threaded together in refreshing shapes, creating styles that are infinite in their simplicity. This winter capsule will keep you layered, cosy and calm. Offering a foreverness and continual companionship at the very core of your heart and wardrobe.

Welcome to Everlast.

Preview the campaign

BACK TO BASICS

Everyday Essentials

Designed for the contemporary wardrobe. Inspired by nature. Crafted locally in Melbourne. Luxury staples for everyday, combining premium natural fabrics and finishes.

Curate your wardrobe with essentials from Primness.

Wardrobe Staples

JACKET SEASON

FOXI JACKET - BLANC - PrimnessFOXI JACKET - BLANC - Primness
Size:

FOXI JACKET - BLANC

$420
GLORY BLAZER - BLOOM (PRE-ORDER) - PrimnessGLORY BLAZER - BLOOM (PRE-ORDER) - Primness
Size:

GLORY BLAZER - BLOOM

$395
SUNDO BLAZER - NOIR - PRE-ORDER - PrimnessSUNDO BLAZER - NOIR - PRE-ORDER - Primness
Size:

SUNDO BLAZER - NOIR

$395
BONNIE BLAZER - MUSKY ROSE - PrimnessBONNIE BLAZER - MUSKY ROSE - Primness
Size:

BONNIE BLAZER - MUSKY ROSE

$420

COSY SILHOUETTES

MUTED TONES

Winter Hues

Discover our cool girl collection of subdued colours. With washes of grey and dusty blues, earthy browns, dewy greens and dusky pinks. Easing into the cooler season with an effortless palette of mellow shades.

Curate your winter palette.

Shop Muted

SIGNATURE SHIRTING

New season shirting is here.

Crisp cottons and classic shirt silhouettes. Meet the latest addition to our shirt offering. The Bobo Shirt. With a versatile design made for layering, styled as an everyday shirt or light shacket, featuring all the classic tailoring details. Discover Bobo and more this winter.

Follow our guide to relaxed shirting.

Shop classic shirting.

Limited Pieces

With an emphasis on producing responsibly, limited runs ensure a focus on long-term value and exclusivity. Offering locally manufactured, carefully considered pieces for the everyday contemporary wardrobe. Secure yours today.

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