MEET LOURVE

LOURVE SUNDRESS - TAFFY PINK - PrimnessLOURVE SUNDRESS - TAFFY PINK - Primness
Size:

LOURVE SUNDRESS - TAFFY PINK

$330
LOURVE CAMI - BLANC - PrimnessLOURVE CAMI - BLANC - Primness
Size:

LOURVE CAMI - BLANC

$210
LOURVE SUNDRESS - NOIR - PrimnessLOURVE SUNDRESS - NOIR - Primness
Size:

LOURVE SUNDRESS - NOIR

$330
LOURVE CAMI - TAFFY PINK - PrimnessLOURVE CAMI - TAFFY PINK - Primness
Size:

LOURVE CAMI - TAFFY PINK

$210

SPRING 23

Welcome to Euphoria.

Intoxicating happiness. Island living. The tropics. Coasting along. A sweet notion of love. Cropped cuts and elevated essentials. Soft suiting in relaxed fabrications. Long lined silhouettes. A palette pared back with more traditional tones in dove, lagoon and dark navy. A collection that celebrates exhilaration with a knowing delight. A feeling of excitement encompassing all the pleasures.

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MOST LOVED

Spring Edition.

Spring comes with the return of our best sellers.
Going back to basics with classic tees and go-to cotton pants, the ultimate additions to your spring wardrobe. Our super-soft cotton jersey returns in ever-loved spring silhouettes. Euphoria features a collection everyday essentials that can easily pair back with any outfit, feeling luxe right down to the effortless colour palette and finishes.

Shop Back to Basics

SPRING SILKS

TROPICS CAMI - BLANC - PrimnessTROPICS CAMI - BLANC - Primness
Size:
  • Sold Out

TROPICS CAMI - BLANC

$285
GIGI DRESS - BARK - PrimnessGIGI DRESS - BARK - Primness
Size:

GIGI DRESS - BARK

$420
TROPICS CAMI - NOIR - PrimnessTROPICS CAMI - NOIR - Primness
Size:

TROPICS CAMI - NOIR

$285
TROPICS TOP - BLANC - PrimnessTROPICS TOP - BLANC - Primness
Size:

TROPICS TOP - BLANC

$360

JUST JERSEY

ELEVATED BASICS

Designed for the contemporary wardrobe. Inspired by nature. Crafted locally in Melbourne. Luxury staples for everyday, combining premium natural fabrics and finishes.

Curate your wardrobe essentials with Primness basics.

DISCOVER SIMPLICITY

RELAXED TAILORING

Spring suiting is here.

Discover tailored silhouettes crafted in our 100% linen fabrication. A natural crush blended with long lined shapes, makes for the ultimate wardrobe ensemble. Versatile pieces for every occasion.

SUBTLE SUITING

Looks We Love

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