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DISCOVER ELEVATED STAPLES
SALE BASICS
MONA TEE - NOIR
Sale price$112.00
Regular price$160.00
BLANC
NOIR
ROCCO TEE - BLANC
Sale price$88.00
Regular price$130.00
BLANC
NOIR
SALMON
LAGOON
DOVE
BOX TEE - NOIR
Sale price$124.00
Regular price$155.00
BLANC
NOIR
PASTEL PINK
SILVER
TAUPE
LOOSE V TOP - BLANC
Sale price$112.00
Regular price$140.00
BLANC
BLOOM
GREY MIST
BOX L/S - NOIR
Sale price$148.00
Regular price$185.00
NOIR
BLUSHED
KHAKI
COASTY TEE - BLANC
Sale price$100.00
Regular price$120.00
BLANC
NOIR
COASTY TEE - NOIR
Sale price$100.00
Regular price$120.00
BLANC
NOIR
MONA TEE - BLANC
Sale price$112.00
Regular price$160.00
BLANC
NOIR
Locally Produced
LIMITED RUNS
With an emphasis on producing responsibly, limited runs ensure a focus on long-term value and exclusivity.
Offering locally manufactured, carefully considered pieces for the everyday contemporary wardrobe.
Secure yours today.
Our Concept
NATURAL FIBRES
Each garment is handled with the highest level of care throughout production.
Primness is all about attention to detail.
Wardrobe staples that can be built on each season.
Layering as the weather requires, with designs and quality that last over time.
LOOKS WE LOVE
KIKI TOP - FERN
Sale price$165.00 AUD
KIKI PANT - FERN
Sale price$230.00 AUD
BOBO SHIRT - GREY MIST
Sale price$295.00 AUD
BOBO PANT - GREY MIST
Sale price$295.00 AUD
BIMAH SKIVVY - BLOOM
Sale price$155.00 AUD
MAEMAE PANT - BLOOM
Sale price$210.00 AUD
BOBO SHIRT - GREY MIST
Sale price$295.00 AUD
BOBO PANT - GREY MIST
Sale price$295.00 AUD