Primness

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DISCOVER THE COLLECTION

Primness garments are designed and manufactured in Australia
Made with the highest quality natural fibres, each garment is individually colour dyed

JACKETS

BEST SELLER
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
NOIR
BLOOM
MOCHA
GREY MIST
Add To Cart
GLORY BLAZER - NOIR
Sale price$395.00
BEST SELLER
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
GLORY BLAZER - NOIR (PRE-ORDER) - Primness
NOIR
BLOOM
MOCHA
GREY MIST
Sale price$395.00
GLORY BLAZER - NOIR
BEST SELLER
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BLANC
NOIR
MUSHROOM
CAMELIA
CHARTREUSE
DARK NAVY
STONE
Add To Cart
BINXY JACKET - NOIR
Sale price$310.00
BEST SELLER
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BINXY JACKET - NOIR - Primness
BLANC
NOIR
MUSHROOM
CAMELIA
CHARTREUSE
DARK NAVY +
Sale price$310.00
BINXY JACKET - NOIR
BEST SELLER
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
BLANC
NOIR
DARK NAVY
MOSS
TAWNY
Add To Cart
PARADISE BLAZER - NOIR
Sale price$395.00
BEST SELLER
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
PARADISE BLAZER - NOIR (PRE-ORDER) - Primness
BLANC
NOIR
DARK NAVY
MOSS
TAWNY
Sale price$395.00
PARADISE BLAZER - NOIR
SALE
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR
BLANC
NOIR
MUSHROOM
CAMELIA
CHARTREUSE
DARK NAVY
Add To Cart
FOXI JACKET - NOIR
Sale price$249.00 Regular price$420.00
SALE
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR - Primness
FOXI JACKET - NOIR
BLANC
NOIR
MUSHROOM
CAMELIA
CHARTREUSE
DARK NAVY
Sale price$249.00 Regular price$420.00
FOXI JACKET - NOIR
WINTER MUST-HAVES

WINTER ESSENTIALS

BEST SELLER
JUNIE TEE - SALMON (PRE - ORDER) - Primness
JUNIE TEE - SALMON (PRE - ORDER) - Primness
JUNIE TEE - SALMON (PRE - ORDER) - Primness
JUNIE TEE - SALMON (PRE - ORDER) - Primness
JUNIE TEE - SALMON (PRE - ORDER) - Primness
JUNIE TEE - SALMON (PRE - ORDER) - Primness
BLANC
NOIR
DOVE
LAGOON
SALMON
Add To Cart
JUNIE TEE - SALMON
Sale price$125.00
BEST SELLER
JUNIE TEE - SALMON (PRE - ORDER) - Primness
JUNIE TEE - SALMON (PRE - ORDER) - Primness
JUNIE TEE - SALMON (PRE - ORDER) - Primness
JUNIE TEE - SALMON (PRE - ORDER) - Primness
JUNIE TEE - SALMON (PRE - ORDER) - Primness
JUNIE TEE - SALMON (PRE - ORDER) - Primness
BLANC
NOIR
DOVE
LAGOON
SALMON
Sale price$125.00
JUNIE TEE - SALMON
BEST SELLER
TOPO SKIVVY - DARK NAVY - Primness
TOPO SKIVVY - DARK NAVY - Primness
TOPO SKIVVY - DARK NAVY - Primness
TOPO SKIVVY - DARK NAVY - Primness
BLANC
NOIR
DARK NAVY
EGGPLANT
MUSHROOM
CAMELIA
Add To Cart
TOPO SKIVVY - DARK NAVY
Sale price$145.00
BEST SELLER
TOPO SKIVVY - DARK NAVY - Primness
TOPO SKIVVY - DARK NAVY - Primness
TOPO SKIVVY - DARK NAVY - Primness
TOPO SKIVVY - DARK NAVY - Primness
BLANC
NOIR
DARK NAVY
EGGPLANT
MUSHROOM
CAMELIA
Sale price$145.00
TOPO SKIVVY - DARK NAVY
BEST SELLER
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BLANC
PASTEL PINK
Add To Cart
BOX TEE - PASTEL PINK
Sale price$155.00
BEST SELLER
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BOX TEE - PASTEL PINK
BLANC
PASTEL PINK
Sale price$155.00
BOX TEE - PASTEL PINK
BEST SELLER
LOOSE V TEE - LAGOON (PRE-ORDER) - Primness
LOOSE V TEE - LAGOON (PRE-ORDER) - Primness
LOOSE V TEE - LAGOON (PRE-ORDER) - Primness
LOOSE V TEE - LAGOON (PRE-ORDER) - Primness
LOOSE V TEE - LAGOON (PRE-ORDER) - Primness
BLANC
NOIR
DARK NAVY
DOVE
LAGOON
CHARCOAL
SALMON
SWEETLY
Add To Cart
LOOSE V TEE - LAGOON
Sale price$120.00
BEST SELLER
LOOSE V TEE - LAGOON (PRE-ORDER) - Primness
LOOSE V TEE - LAGOON (PRE-ORDER) - Primness
LOOSE V TEE - LAGOON (PRE-ORDER) - Primness
LOOSE V TEE - LAGOON (PRE-ORDER) - Primness
LOOSE V TEE - LAGOON (PRE-ORDER) - Primness
BLANC
NOIR
DARK NAVY
DOVE
LAGOON
CHARCOAL +
Sale price$120.00
LOOSE V TEE - LAGOON
LUXE LAYERS

Locally Produced

LIMITED RUNS

With an emphasis on producing responsibly, limited runs ensure a focus on long-term value and exclusivity.

Offering locally manufactured, carefully considered pieces for the everyday contemporary wardrobe.

Secure yours today.

DISCOVER THE COLLECTION

Our Concept

NATURAL FIBRES

Each garment is handled with the highest level of care throughout production.

Primness is all about attention to detail.

Wardrobe staples that can be built on each season.

Layering as the weather requires, with designs and quality that last over time.

EXPLORE BEST SELLERS

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LOOKS WE LOVE

ENTRENCHED TRENCH - STONE - PrimnessENTRENCHED TRENCH - STONE - Primness
ENTRENCHED TRENCH - STONE Sale price$495.00 AUD
SALE COCO JUMPER - STONE - PrimnessCOCO JUMPER - STONE - Primness
COCO JUMPER - STONE Sale price$129.00 AUD Regular price$170.00 AUD
BEST SELLER CORDIALLY PANT - CARAMEL - PRE-ORDER - PrimnessCORDIALLY PANT - CARAMEL - PRE-ORDER - Primness
CORDIALLY PANT - CARAMEL Sale price$295.00 AUD

BOBO SHIRT - GREY MIST (PRE-ORDER) - PrimnessBOBO SHIRT - GREY MIST (PRE-ORDER) - Primness
BOBO SHIRT - GREY MIST Sale price$295.00 AUD
BOBO PANT - GREY MIST (PRE-ORDER) - PrimnessBOBO PANT - GREY MIST (PRE-ORDER) - Primness
BOBO PANT - GREY MIST Sale price$295.00 AUD

BEST SELLER BRAVI TOP - DARK NAVY - PrimnessBRAVI TOP - DARK NAVY - Primness
BRAVI TOP - DARK NAVY Sale price$165.00 AUD
BEST SELLER CORDIALLY PANT - PEBBLE - PRE-ORDER - PrimnessCORDIALLY PANT - PEBBLE - PRE-ORDER - Primness
CORDIALLY PANT - PEBBLE Sale price$295.00 AUD
ENTRENCHED TRENCH - STONE - PrimnessENTRENCHED TRENCH - STONE - Primness
ENTRENCHED TRENCH - STONE Sale price$495.00 AUD
SALE COCO JUMPER - STONE - PrimnessCOCO JUMPER - STONE - Primness
COCO JUMPER - STONE Sale price$129.00 AUD Regular price$170.00 AUD
BEST SELLER CORDIALLY PANT - CARAMEL - PRE-ORDER - PrimnessCORDIALLY PANT - CARAMEL - PRE-ORDER - Primness
CORDIALLY PANT - CARAMEL Sale price$295.00 AUD
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BOBO SHIRT - GREY MIST (PRE-ORDER) - PrimnessBOBO SHIRT - GREY MIST (PRE-ORDER) - Primness
BOBO SHIRT - GREY MIST Sale price$295.00 AUD
BOBO PANT - GREY MIST (PRE-ORDER) - PrimnessBOBO PANT - GREY MIST (PRE-ORDER) - Primness
BOBO PANT - GREY MIST Sale price$295.00 AUD
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BEST SELLER BRAVI TOP - DARK NAVY - PrimnessBRAVI TOP - DARK NAVY - Primness
BRAVI TOP - DARK NAVY Sale price$165.00 AUD
BEST SELLER CORDIALLY PANT - PEBBLE - PRE-ORDER - PrimnessCORDIALLY PANT - PEBBLE - PRE-ORDER - Primness
CORDIALLY PANT - PEBBLE Sale price$295.00 AUD
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LAST CHANCE SALE

Get in quick and secure your favourites before they're gone.

SHOP SALE

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Natural Fibres

An emphasis on natural, breathable and premium fabrics

Free Shipping

Complimentary shipping on all domestic orders over $100AUD

Customer Service

We love to help our customers, assisting with sizing or styling queries

Australian Made

Produced and dyed locally in Australia