At Primness we believe in creative collaboration. 

Primness offers a collection of straight-forward silhouettes that combine premium natural fabrics and finishes. Each collection is non-structured and contemporary, creating luxury staples for every day. Everything is made locally in Australia. 

At Primness we enjoy a cohesive culture with passionate individuals. Our team is dedicated to exceptional customer care and high-quality timeless designs. These core values underpin all our touchpoints.

Primness head office is based in Melbourne, Australia with our flagship boutique in High Street Armadale.

If you are interested in joining our team, we can’t wait to hear from you.

We are not currently recruiting, however please email your resume & cover letter to and we will keep on file for the future.