Primness offers a collection of straight-forward silhouettes that combine premium natural fabrics and finishes. Each collection is non-structured and contemporary, creating luxury staples for every day. Everything is made locally in Australia.
At Primness we enjoy a cohesive culture with passionate individuals. Our team is dedicated to exceptional customer care and high-quality timeless designs. These core values underpin all our touchpoints.
Primness head office is based in Melbourne, Australia with our flagship boutique in High Street Armadale.
If you are interested in joining our team, we can’t wait to hear from you.
We are not currently recruiting, however please email your resume & cover letter to work@primness.com and we will keep on file for the future.
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Natural Fibres
An emphasis on natural, breathable and premium fabrics
Free Shipping
Complimentary shipping on all domestic orders over $250AUD
Customer Service
We love to help our customers, assisting with sizing or styling queries
Australian Made
Produced and dyed locally in Australia
Give the gift of choice !
Shopping for someone else but not sure what to give them? Offer the gift of choice for someone who loves Primness. Gift cards are welcome at our boutique or online. They have no expiration date or processing fees.