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Concept
Primness by Vanessa Rochman is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes.
Each collection is non-structured and contemporary, creating luxury staples for every day.
The Primness concept combines Vanessa’s relaxed Australian lifestyle, and her love of craftsmanship and travel.
“My inspiration unravels in unassuming places. I always follow my design intuition, my aesthetic is casual simplicity.”
Primness released its first collection for Summer 2013
Everything is designed and manufactured locally in Melbourne, Australia