Concept
![](https://cdn.shopify.com/s/files/1/0304/4417/files/A59I8999-Edit_cc63d42b-7159-48c8-9625-97e613ceef3a.jpg?v=1659574248)
Primness by Vanessa Rochman is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes.
Each collection is non-structured and contemporary, creating luxury staples for every day.
The Primness concept combines Vanessa’s relaxed Australian lifestyle, and her love of craftsmanship and travel. “My inspiration unravels in unassuming places. I always follow my design intuition, my aesthetic is casual simplicity.”
Primness released its first collection for Summer 2013
Everything is designed and manufactured locally in Melbourne, Australia