Give the gift of choice !
Shopping for someone else but not sure what to give them? Offer the gift of choice for someone who loves Primness. Gift cards are welcome at our boutique or online. They have no expiration date or processing fees.
Concept
Primness by Vanessa Rochman is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes.
Each collection is non-structured and contemporary, creating luxury staples for every day.
The Primness concept combines Vanessa’s relaxed Australian lifestyle, and her love of craftsmanship and travel.
“My inspiration unravels in unassuming places. I always follow my design intuition, my aesthetic is casual simplicity.”
Primness released its first collection for Summer 2013
Everything is designed and manufactured locally in Melbourne, Australia