Discover Holiday. A collection that pauses to take its time to celebrate. A decade of Primness. An acknowledgment of what has been. A sweet look back and a happy step forward. A collection that throws focus to that holiday feeling. Salty, sandy and sun kissed. Losing yourself in the joy of nothing. Glossed fluid silks, beached linens and magic tiered dresses. Holiday casual coordinates, striped cotton cover ups and cool terry sets. An explosive celebration of bright tones in popsicle, turquoise, sapphire, sunflower, ocean and carnation pink. Collections that have always been constructed with travel in mind, especially this one. Each item, the ultimate holiday companion. As Primness turns ten, we hope you get to wear a piece to celebrate with us.
Welcome to Holiday.