Primness Luxury woman fashion designed and made in australia

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Primness garments are designed and manufactured in Australia
Made with the highest quality natural fibres, each garment is individually colour dyed

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Locally Produced

LIMITED RUNS

With an emphasis on producing responsibly, limited runs ensure a focus on long-term value and exclusivity.

Offering locally manufactured, carefully considered pieces for the everyday contemporary wardrobe.

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Our Concept

NATURAL FIBRES

Each garment is handled with the highest level of care throughout production.

Primness is all about attention to detail.

Wardrobe staples that can be built on each season.

Layering as the weather requires, with designs and quality that last over time.

EXPLORE BEST SELLERS

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LOOKS WE LOVE

KIKI TOP - FERN - PRE-ORDER - Primness

KIKI TOP - FERN - PRE-ORDER - Primness

KIKI TOP - FERN

$165.00 AUD

KIKI PANT - FERN - PRE-ORDER - Primness

KIKI PANT - FERN - PRE-ORDER - Primness

KIKI PANT - FERN

$230.00 AUD

BOBO SHIRT - GREY MIST (PRE-ORDER) - Primness

BOBO SHIRT - GREY MIST (PRE-ORDER) - Primness

BOBO SHIRT - GREY MIST

$295.00 AUD

BOBO PANT - GREY MIST (PRE-ORDER) - Primness

BOBO PANT - GREY MIST (PRE-ORDER) - Primness

BOBO PANT - GREY MIST

$295.00 AUD

BIMAH SKIVVY - BLOOM (PRE-ORDER) - Primness

BIMAH SKIVVY - BLOOM (PRE-ORDER) - Primness

BIMAH SKIVVY - BLOOM

$155.00 AUD

MAEMAE PANT - BLOOM (PRE-ORDER) - Primness

MAEMAE PANT - BLOOM (PRE-ORDER) - Primness

MAEMAE PANT - BLOOM

$210.00 AUD

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Natural Fibres

An emphasis on natural, breathable and premium fabrics

Free Shipping

Complimentary shipping on all domestic orders over $100AUD

Customer Service

We love to help our customers, assisting with sizing or styling queries

Australian Made

Produced and dyed locally in Australia