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Locally Produced

LIMITED RUNS

With an emphasis on producing responsibly, limited runs ensure a focus on long-term value and exclusivity.

Offering locally manufactured, carefully considered pieces for the everyday contemporary wardrobe.

Secure yours today.

DISCOVER THE COLLECTION

Our Concept

NATURAL FIBRES

Each garment is handled with the highest level of care throughout production.

Primness is all about attention to detail.

Wardrobe staples that can be built on each season.

Layering as the weather requires, with designs and quality that last over time.

EXPLORE BEST SELLERS

LOOKS WE LOVE

KIKI TOP - FERN - PRE-ORDER - PrimnessKIKI TOP - FERN - PRE-ORDER - Primness
KIKI TOP - FERN Sale price$165.00 AUD
KIKI PANT - FERN - PRE-ORDER - PrimnessKIKI PANT - FERN - PRE-ORDER - Primness
KIKI PANT - FERN Sale price$230.00 AUD

BOBO SHIRT - GREY MIST (PRE-ORDER) - PrimnessBOBO SHIRT - GREY MIST (PRE-ORDER) - Primness
BOBO SHIRT - GREY MIST Sale price$295.00 AUD
BOBO PANT - GREY MIST (PRE-ORDER) - PrimnessBOBO PANT - GREY MIST (PRE-ORDER) - Primness
BOBO PANT - GREY MIST Sale price$295.00 AUD

BIMAH SKIVVY - BLOOM (PRE-ORDER) - PrimnessBIMAH SKIVVY - BLOOM (PRE-ORDER) - Primness
BIMAH SKIVVY - BLOOM Sale price$155.00 AUD
MAEMAE PANT - BLOOM (PRE-ORDER) - PrimnessMAEMAE PANT - BLOOM (PRE-ORDER) - Primness
MAEMAE PANT - BLOOM Sale price$210.00 AUD
KIKI TOP - FERN - PRE-ORDER - PrimnessKIKI TOP - FERN - PRE-ORDER - Primness
KIKI TOP - FERN Sale price$165.00 AUD
KIKI PANT - FERN - PRE-ORDER - PrimnessKIKI PANT - FERN - PRE-ORDER - Primness
KIKI PANT - FERN Sale price$230.00 AUD
View product
BOBO SHIRT - GREY MIST (PRE-ORDER) - PrimnessBOBO SHIRT - GREY MIST (PRE-ORDER) - Primness
BOBO SHIRT - GREY MIST Sale price$295.00 AUD
BOBO PANT - GREY MIST (PRE-ORDER) - PrimnessBOBO PANT - GREY MIST (PRE-ORDER) - Primness
BOBO PANT - GREY MIST Sale price$295.00 AUD
View product
BIMAH SKIVVY - BLOOM (PRE-ORDER) - PrimnessBIMAH SKIVVY - BLOOM (PRE-ORDER) - Primness
BIMAH SKIVVY - BLOOM Sale price$155.00 AUD
MAEMAE PANT - BLOOM (PRE-ORDER) - PrimnessMAEMAE PANT - BLOOM (PRE-ORDER) - Primness
MAEMAE PANT - BLOOM Sale price$210.00 AUD
View product