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Vanessa's Mother's Day Picks

This Mother’s Day, give the gift of choice with 20% off Primness gift cards.
Apply code GIFT20 at checkout to receive 20% off.

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Primness E-Gift Card
Primness E-Gift Card
Primness E-Gift Card
Primness E-Gift Card
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Primness E-Gift Card
Sale priceFrom $50.00
Primness E-Gift Card
Primness E-Gift Card
Primness E-Gift Card
Primness E-Gift Card
Sale priceFrom $50.00
Primness E-Gift Card
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
BLANC
NOIR
GRAPE
PEONY
SILVER
NAVY
HOLLY RED
Add To Cart
SUNCHASER TOP - PEONY
Sale price$295.00
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
SUNCHASER TOP - PEONY
BLANC
NOIR
GRAPE
PEONY
SILVER
NAVY +
Sale price$295.00
SUNCHASER TOP - PEONY
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
BLANC
NOIR
WATERMELON
APRICOT
COCOA
Add To Cart
TALLOWS CARDI - WATERMELON
Sale price$290.00
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
TALLOWS CARDI - WATERMELON
BLANC
NOIR
WATERMELON
APRICOT
COCOA
Sale price$290.00
TALLOWS CARDI - WATERMELON
BEST SELLER
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
BLANC
NOIR
WATERMELON
HONEY
WALNUT
NUDE
MOSS
DARK NAVY
LAVENDER
FROST
WISTERIA
Add To Cart
CANNE SLIP - WATERMELON
Sale price$160.00
BEST SELLER
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
CANNE SLIP - WATERMELON
BLANC
NOIR
WATERMELON
HONEY
WALNUT
NUDE +
Sale price$160.00
CANNE SLIP - WATERMELON
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
BLANC
NOIR
GRAPE
PEONY
SILVER
NAVY
HOLLY RED
Add To Cart
SUNCHASER TOP - GRAPE
Sale price$295.00
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
SUNCHASER TOP - GRAPE
BLANC
NOIR
GRAPE
PEONY
SILVER
NAVY +
Sale price$295.00
SUNCHASER TOP - GRAPE
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
CREAMY
CHALK BLUE
STRAWBERRY
ORCHID
Add To Cart
GRACIE KIMONO - STRAWBERRY
Sale price$430.00
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
GRACIE KIMONO - STRAWBERRY (PRE - ORDER) - Primness
CREAMY
CHALK BLUE
STRAWBERRY
ORCHID
Sale price$430.00
GRACIE KIMONO - STRAWBERRY
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
NOIR
CHALK BLUE
STRAWBERRY
Add To Cart
GRACIE SHIRT - STRAWBERRY
Sale price$375.00
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
GRACIE SHIRT - STRAWBERRY (PRE - ORDER) - Primness
NOIR
CHALK BLUE
STRAWBERRY
Sale price$375.00
GRACIE SHIRT - STRAWBERRY
BEST SELLER
LOOSE V TEE - SALMON (PRE - ORDER) - Primness
LOOSE V TEE - SALMON (PRE - ORDER) - Primness
LOOSE V TEE - SALMON (PRE - ORDER) - Primness
LOOSE V TEE - SALMON (PRE - ORDER) - Primness
LOOSE V TEE - SALMON (PRE - ORDER) - Primness
BLANC
NOIR
DARK NAVY
DOVE
LAGOON
CHARCOAL
SALMON
Add To Cart
LOOSE V TEE - SALMON
Sale price$120.00
BEST SELLER
LOOSE V TEE - SALMON (PRE - ORDER) - Primness
LOOSE V TEE - SALMON (PRE - ORDER) - Primness
LOOSE V TEE - SALMON (PRE - ORDER) - Primness
LOOSE V TEE - SALMON (PRE - ORDER) - Primness
LOOSE V TEE - SALMON (PRE - ORDER) - Primness
BLANC
NOIR
DARK NAVY
DOVE
LAGOON
CHARCOAL +
Sale price$120.00
LOOSE V TEE - SALMON
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
BLANC
NOIR
SALMON
LAGOON
DOVE
Add To Cart
SHORE SHIRT - SALMON
Sale price$280.00
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
SHORE SHIRT - SALMON (PRE - ORDER) - Primness
BLANC
NOIR
SALMON
LAGOON
DOVE
Sale price$280.00
SHORE SHIRT - SALMON
BEST SELLER SALE
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BLANC
NOIR
SWEETLY
Add To Cart
BINDIE SHIRT DRESS - SWEETLY
Sale price$189.00 Regular price$355.00
BEST SELLER SALE
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BINDIE SHIRT DRESS - SWEETLY - Primness
BLANC
NOIR
SWEETLY
Sale price$189.00 Regular price$355.00
BINDIE SHIRT DRESS - SWEETLY
SALE
BIBO DRESS - DOVE (PRE - ORDER) - Primness
BIBO DRESS - DOVE (PRE - ORDER) - Primness
BIBO DRESS - DOVE (PRE - ORDER) - Primness
BIBO DRESS - DOVE (PRE - ORDER) - Primness
BIBO DRESS - DOVE (PRE - ORDER) - Primness
DOVE
Add To Cart
BIBO DRESS - DOVE
Sale price$259.00 Regular price$340.00
SALE
BIBO DRESS - DOVE (PRE - ORDER) - Primness
BIBO DRESS - DOVE (PRE - ORDER) - Primness
BIBO DRESS - DOVE (PRE - ORDER) - Primness
BIBO DRESS - DOVE (PRE - ORDER) - Primness
BIBO DRESS - DOVE (PRE - ORDER) - Primness
DOVE
Sale price$259.00 Regular price$340.00
BIBO DRESS - DOVE
BEST SELLER
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
BLANC
NOIR
WATERMELON
HONEY
WALNUT
NUDE
MOSS
DARK NAVY
LAVENDER
FROST
CHARCOAL
WISTERIA
Add To Cart
CANNE CAMI - WISTERIA
Sale price$130.00
BEST SELLER
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
CANNE CAMI - WISTERIA - Primness
BLANC
NOIR
WATERMELON
HONEY
WALNUT
NUDE +
Sale price$130.00
CANNE CAMI - WISTERIA
BEST SELLER
BOX TEE - BLANC
BOX TEE - BLANC
BOX TEE - BLANC
BOX TEE - BLANC
BOX TEE - BLANC
BOX TEE - BLANC
BOX TEE - BLANC
BLANC
PASTEL PINK
Add To Cart
BOX TEE - BLANC
Sale price$155.00
BEST SELLER
BOX TEE - BLANC
BOX TEE - BLANC
BOX TEE - BLANC
BOX TEE - BLANC
BOX TEE - BLANC
BOX TEE - BLANC
BOX TEE - BLANC
BLANC
PASTEL PINK
Sale price$155.00
BOX TEE - BLANC
BOW & SCRUNCHIE - BLANC
BOW & SCRUNCHIE - BLANC
BOW & SCRUNCHIE - BLANC
BOW & SCRUNCHIE - BLANC
BLANC
NOIR
PEONY
Add To Cart
BOW & SCRUNCHIE - BLANC
Sale price$48.00
BOW & SCRUNCHIE - BLANC
BOW & SCRUNCHIE - BLANC
BOW & SCRUNCHIE - BLANC
BOW & SCRUNCHIE - BLANC
BLANC
NOIR
PEONY
Sale price$48.00
BOW & SCRUNCHIE - BLANC
LUCKIE TEE - BLANC - Primness
LUCKIE TEE - BLANC - Primness
LUCKIE TEE - BLANC - Primness
LUCKIE TEE - BLANC - Primness
LUCKIE TEE - BLANC - Primness
LUCKIE TEE - BLANC - Primness
BLANC
NOIR
TAFFY PINK
CHARCOAL
Add To Cart
LUCKIE TEE - BLANC
Sale price$125.00
LUCKIE TEE - BLANC - Primness
LUCKIE TEE - BLANC - Primness
LUCKIE TEE - BLANC - Primness
LUCKIE TEE - BLANC - Primness
LUCKIE TEE - BLANC - Primness
LUCKIE TEE - BLANC - Primness
BLANC
NOIR
TAFFY PINK
CHARCOAL
Sale price$125.00
LUCKIE TEE - BLANC
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
BLANC
NOIR
MOSS
DARK NAVY
LAVENDER
SHELL
Add To Cart
ISLAND PANT - BLANC
Sale price$295.00
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
ISLAND PANT - BLANC (PRE - ORDER) - Primness
BLANC
NOIR
MOSS
DARK NAVY
LAVENDER
SHELL
Sale price$295.00
ISLAND PANT - BLANC
BOW & SCRUNCHIE - NOIR
BOW & SCRUNCHIE - NOIR
BOW & SCRUNCHIE - NOIR
BOW & SCRUNCHIE - NOIR
BLANC
NOIR
PEONY
Add To Cart
BOW & SCRUNCHIE - NOIR
Sale price$48.00
BOW & SCRUNCHIE - NOIR
BOW & SCRUNCHIE - NOIR
BOW & SCRUNCHIE - NOIR
BOW & SCRUNCHIE - NOIR
BLANC
NOIR
PEONY
Sale price$48.00
BOW & SCRUNCHIE - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
BLANC
NOIR
GRAPE
PEONY
SILVER
NAVY
HOLLY RED
Add To Cart
SUNCHASER TOP - NOIR
Sale price$295.00
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
SUNCHASER TOP - NOIR
BLANC
NOIR
GRAPE
PEONY
SILVER
NAVY +
Sale price$295.00
SUNCHASER TOP - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BLANC
NOIR
PEONY
SILVER
GOLDEN
Add To Cart
BIAS SKIRT - NOIR
Sale price$320.00
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BIAS SKIRT - NOIR
BLANC
NOIR
PEONY
SILVER
GOLDEN
Sale price$320.00
BIAS SKIRT - NOIR
BEST SELLER
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
NOIR
Add To Cart
BASIC L/S - NOIR
Sale price$125.00
BEST SELLER
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
BASIC L/S - NOIR - Primness
NOIR
Sale price$125.00
BASIC L/S - NOIR

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An emphasis on natural, breathable and premium fabrics

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We love to help our customers, assisting with sizing or styling queries

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Produced and dyed locally in Australia