She threw caution to the wind and travelled through life with an effortless ease. An air of nonchalance followed her as she left whispers of perfume and adoration in her trails. The simplicity of a few cherished pieces, that she could take anywhere, ended up taking her everywhere. She had an affinity and a devotion to simply shine and to love. She was Amore.
Primness was launched by Vanessa Rochman in 2013. Primness is a family run business based in Melbourne. ‘Being a mother of two drives me as a designer, each collection is about everyday simplici...
An emphasis on natural, breathable and premium fabrics
Free Shipping
Complimentary shipping on all domestic orders over $250AUD
Customer Service
We love to help our customers, assisting with sizing or styling queries
Australian Made
Produced and dyed locally in Australia
Give the gift of choice !
Shopping for someone else but not sure what to give them? Offer the gift of choice for someone who loves Primness. Gift cards are welcome at our boutique or online. They have no expiration date or processing fees.
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