Primness has you covered for easy summer dresses. Relaxed and effortless. Lightweight for every occasion. Crafted in 100% natural fabrications. We have silhouettes to suits all, tiered, a-line and cut on the bias. Enjoy dress season in comfort.
An emphasis on natural, breathable and premium fabrics
Free Shipping
Complimentary shipping on all domestic orders over $100AUD
Customer Service
We love to help our customers, assisting with sizing or styling queries
Australian Made
Produced and dyed locally in Australia
Give the gift of choice !
Shopping for someone else but not sure what to give them? Offer the gift of choice for someone who loves Primness. Gift cards are welcome at our boutique or online. They have no expiration date or processing fees.